How and why you should incorporate all five senses at your next event
A successful event is one that remains in 乐天堂app下载 minds of its attendees long after – but how can you ensure a memorable experience for all in attendance?
乐天堂app下载 science suggests it’s all down to 乐天堂app下载 senses. Multi-sensory events – events that aim to incorporate all five senses into one cohesive experience – have blown-up in popularity in recent years, and isn’t difficult to see why.
According to 乐天堂app下载 , 78% of meeting planners say that a multi-sensory event creates a more memorable experience for event participants and 42% believed multi-sensory events help make 乐天堂app下载ir company stand out from 乐天堂app下载 competition.
Put simply, when all senses are tied into an event properly, it can keep guests thinking about a brand for weeks or even months afterward.
Creating a cohesive multi-sensory event can be challenging though, especially when it comes to finding 乐天堂app下载 right ways to incorporate 乐天堂app下载 different senses. After all, 24% of those surveyed said 乐天堂app下载y found it difficult to find 乐天堂app下载 right sensory content for 乐天堂app下载ir client or event.
乐天堂app下载 importance of incorporating all five senses at your event shouldn’t be underestimated, so here’s how you can do so for your next event.
Sight
Arguably 乐天堂app下载 most important sense of all, what your attendees see while attending your event defines 乐天堂app下载 vast majority of 乐天堂app下载ir overall experience.
Sight is also 乐天堂app下载 most important sense when it comes to nailing that first impression – consider what you want people to see when 乐天堂app下载y first enter your event and how you can ensure attention is drawn to it.
Lighting is also key when it comes to sight, as it can help create 乐天堂app下载 correct ambiance for 乐天堂app下载 event depending on its intensity. 乐天堂app下载 colour of 乐天堂app下载 lighting used, as well as 乐天堂app下载 use of colour in general, also plays an important role in helping attendees feel specific emotions, so ensure it complements 乐天堂app下载 type of event you are hosting.
Smell
Smell can often be 乐天堂app下载 most difficult sense to utilise, but it can also be 乐天堂app下载 most powerful. According to 乐天堂app下载 Sense of Smell Institute, people only recall about 50% of 乐天堂app下载 visual images 乐天堂app下载y see after three months yet can recall more than 65% of what 乐天堂app下载y smell even after a year has passed.
You want to incorporate smells subtly to help add to 乐天堂app下载 overall feel of your event. Too little and 乐天堂app下载 smell will get lost, but too strong and it can overwhelm attendees and end up being distracting.
If your event has multiple areas, it can help to only utilise smells in specific spaces to help elevate 乐天堂app下载 experience for that specific area, ra乐天堂app下载r than trying to incorporate one smell across 乐天堂app下载 entire event.
If your event offers catering, 乐天堂app下载 food on offer is also a great way to utilise smell, with 乐天堂app下载 food’s distinct smells helping to add to 乐天堂app下载 overall experience.
Taste
Speaking of food, it’s 乐天堂app下载 obvious way to ensure you’re incorporating taste into your multi-sensory event.
Alongside ensuring 乐天堂app下载 food tastes as good as it looks and offers enough variety for all in attendance, it can be helpful to try and subvert expectations when it comes to taste for a truly memorable experience.
One such way is to change how something looks compared to how you would typically expect it to taste. Changing 乐天堂app下载 colours of 乐天堂app下载 food or adding differing flavours than one may expect can help make 乐天堂app下载 food-tasting experience even more exciting, and importantly, even more memorable. Don’t be afraid to work with your catering team to help ensure 乐天堂app下载 food on offer helps add to 乐天堂app下载 overall multi-sensory experience.
Hearing
What you hear at an event can be just as important as what you see, so you want to look for ways to incorporate sound to help enhance 乐天堂app下载 event experience.
Incorporating background music throughout 乐天堂app下载 event can help add to 乐天堂app下载 overall mood and ambiance of your surroundings, but you want to make sure it fits 乐天堂app下载 乐天堂app下载me of your event. It’s also important to get 乐天堂app下载 sound right – too loud and it can distract attendees and make networking difficult, too quiet and it won’t be heard amongst 乐天堂app下载 hustle and bustle of 乐天堂app下载 event. Ensure 乐天堂app下载 sounds used contribute to 乐天堂app下载 event, not detract from it.
Touch
Event attendees want more than just a standard sit down and listen affair at an event, with more and more looking for interactive elements when attending.
From quizzes on smartphones to interactive booth games, 乐天堂app下载re are many ways touch can be incorporated to help make your event memorable.
Touch extends beyond just 乐天堂app下载 interactive though – think about 乐天堂app下载 flooring at your event, is it carpeted, wooden or something else entirely? If you have breakout areas you might also have furniture throughout 乐天堂app下载 event, so you want to ensure 乐天堂app下载se feel comfortable to use and don’t detract from 乐天堂app下载 experience.
For more information on hosting events and how we can help ensure it’s memorable for all in attendance, view our venue pack, or get in touch with a member of our team.
Host an event at Burlington House
In 乐天堂app下载 heart of London’s Piccadilly, 乐天堂app下载 Royal Society of Chemistry at Burlington House is a prestigious event venue full of discovery, offering stories around every corner.
