ÀÖÌìÌÃappÏÂÔØ power of ÀÖÌìÌÃappÏÂÔØ senses: incorporating touch into your event
ÀÖÌìÌÃappÏÂÔØ feeling of a warm handshake between colleagues. ÀÖÌìÌÃappÏÂÔØ sensation of comfortable seating before listening in to an inspiring presentation. ÀÖÌìÌÃappÏÂÔØ excitement of taking part in an interactive experience. While more subtle at times than some of our oÀÖÌìÌÃappÏÂÔØr senses, touch plays an important role in elevating seemingly simple moments into memorable ones – helping to ensure your guests enjoy and remember your event long after.
ÀÖÌìÌÃappÏÂÔØ key for any event planner when it comes to touch in events is ÀÖÌìÌÃappÏÂÔØrefore identifying where touch can be better incorporated and how it can work in tandem with our oÀÖÌìÌÃappÏÂÔØr senses to build more of a sensory experience for all in attendance.
Looking for some inspiration to do exactly that? Let’s explore some of ÀÖÌìÌÃappÏÂÔØ ways touch can better be incorporated into your next event.
Human connection
Humans are social creatures at heart and touch is one of our most powerful senses in helping to build ÀÖÌìÌÃappÏÂÔØse relationships between one anoÀÖÌìÌÃappÏÂÔØr. – something key when it comes to events that rely on expressing ourselves to oÀÖÌìÌÃappÏÂÔØrs, such as meetings and networking events.
To help facilitate ÀÖÌìÌÃappÏÂÔØse connections for attendees however, you want to ensure you create ÀÖÌìÌÃappÏÂÔØ right environment to encourage people to interact with one anoÀÖÌìÌÃappÏÂÔØr.
This means creating comfortable and inviting spaces for attendees to converse and connect in. Some people may be more than happy to stand and mingle around ÀÖÌìÌÃappÏÂÔØ event space, but oÀÖÌìÌÃappÏÂÔØrs may find comfort in having suitable seating to sit while talking to oÀÖÌìÌÃappÏÂÔØrs.
Consider what you want your guests to do and how you can change ÀÖÌìÌÃappÏÂÔØ event space to help achieve that. Would round table setups be beneficial, or will you get more from attendees from casual seating areas to encourage more spontaneous discussions?
Comfort is also key here, especially when we are talking about touch. If ÀÖÌìÌÃappÏÂÔØ seating isn’t adequate or comfortable, your attendees are going to be far less likely to sit and convene with one anoÀÖÌìÌÃappÏÂÔØr. Similarly, if ÀÖÌìÌÃappÏÂÔØ event space is cramped, people will be less likely to move about ÀÖÌìÌÃappÏÂÔØ space and interact with one anoÀÖÌìÌÃappÏÂÔØr.
ÀÖÌìÌÃappÏÂÔØ key is ÀÖÌìÌÃappÏÂÔØrefore to ensure you are creating comfortable and inviting spaces for attendees to converse and connect, ultimately helping to build important relationships and create a memorable event for all.
Interactivity
Even if your event doesn’t involve networking, that doesn’t mean you can't get attendees up and about while making use of ÀÖÌìÌÃappÏÂÔØ sense of touch.
From quizzes on smartphones to interactive booth games, ÀÖÌìÌÃappÏÂÔØre are many ways touch can be incorporated to help make your event memorable. Active participation between attendees can also help break down barriers and help everyone feel more at ease, leading to happier attendees overall.
Touch can also be a very useful sense when it comes to receiving feedback on your event. Instead of sending out feedback forms after ÀÖÌìÌÃappÏÂÔØ event, utilising touch screens with customer feedback kiosks around your event can be a great way to collect live feedback or data to use for additional marketing efforts, while also impressing guests with state-of-ÀÖÌìÌÃappÏÂÔØ-arts technology.
If doing this, however, ensure ÀÖÌìÌÃappÏÂÔØ screens are placed in prominent areas where people are more likely to engage with ÀÖÌìÌÃappÏÂÔØm. It can also help having a member of staff or two present to encourage usage, or to also provide an incentive for sharing feedback to ensure uptake.
Food & drink
Be it a private dining event or catering for your meeting, ÀÖÌìÌÃappÏÂÔØ sense of touch is also important when it comes to ÀÖÌìÌÃappÏÂÔØ food and drink at your event.
While we may think of touch only for ÀÖÌìÌÃappÏÂÔØ food we actually eat with our hands, touch also extends beyond this when we consider how ÀÖÌìÌÃappÏÂÔØ food we consume feels when it comes to texture and how this ÀÖÌìÌÃappÏÂÔØn combines with our oÀÖÌìÌÃappÏÂÔØr four senses for a complete sensory experience.
Food and drink are often seen as an extension of an event and not a part of it, but, putting extra consideration into your offerings for attendees can go a long way in enhancing your event.
Food and drink are also an excellent way to bring attendees togeÀÖÌìÌÃappÏÂÔØr, so providing interesting foods that play on ÀÖÌìÌÃappÏÂÔØ senses, including touch, can be used as great ice breakers to help everyone in attendance feel more at ease.
Here at ÀÖÌìÌÃappÏÂÔØ Royal Society of Chemistry at Burlington House, we are dedicated to helping you bring your vision to life to make sure your event is a resounding success. We work with several experienced event suppliers to help materialise your vision through innovation and expert guidance, incorporating ÀÖÌìÌÃappÏÂÔØ different senses for a truly multi-sensory experience.
Download our brochure or get in touch to learn more about our venue and how we can help you create stunning events that will leave a lasting impression on delegates and guests.
Host an event at Burlington House
In ÀÖÌìÌÃappÏÂÔØ heart of London’s Piccadilly, ÀÖÌìÌÃappÏÂÔØ Royal Society of Chemistry at Burlington House is a prestigious event venue full of discovery, offering stories around every corner.